MiniMBA Session November 6, 2000
Practical Business Use of the Internet:
Business Use & Entrepreneurship on the Web


"Entrepreneur - a person who organizes and manages a business undertaking, assuming the risk for the sake of profit"

The Plan:
Imagination is more important than diligence

    the Reengineering Concept:
Not "What can we do better?"  but "What can we now do, that we couldn't do before?"
        The corollary is, "What is it that we DON'T have to do?"
Internet communications: Basic Tools & Navigation: u Windows Explorer & interesting places on the hard drive
u Netscape & Web Browsing × Bookmarks & organizing information Privacy and security issues u location bar and history
u cache & cookies
u Recent viruses and worms
u file deletion and recovery General Business Resources u Metasearch utilities
u State of Missouri
u Federal Government × Tax forms, copyrights, fictitious names u St. Louis
u Nongovernmental consumer resources Examples of shopping on the web u Online bookstores
u Dynamic Pricing and online auctions
-ebay and other places to buy and sell equipment × trust and checking people out
× feedback, searches
× whois Website design:  Where to get free tools and tutorials u How hard is it to make a web site?
u HTML--what is it?
u Do you need to know HTML? WYSIWYG editors
Places to learn the basics
Nifty features for free and easy u keywords & Metatags
u Choosing keywords
u What would it cost to get someone else to do it? Setting up a website u Registering your own .com--What does it cost and checking name availability
u Free or inexpensive places to put it
u Tracking traffic--counters and statistics Easy Commerce u Affiliate programs-get your feet wet with other people's products
u Credit card processing-you don't have to do the work and take the risk Other?
 

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